One of the most difficult things to prove, and a recurring theme on this blog, is a business case for social media / web 2.0 / call it what you will. I saw this whilst reading Drew B’s social media blog and it got me thinking, surely the best place to work on the business case for web 2.0 is here, in the blogosphere.
I want to work out the ten key benefits for an average SME with a CEO who is not web native.
If people can leave what they see as the single most important point as a comment, I’ll collate them and publish the ten most popular.
I know it’s difficult and not necessarily the way that this medium should be spreading into business, but it’s the reality of what small PR companies face when trying to explain the benfits of having a conversation with customers.
If I hear another CEO say “but what happens if someone says something bad?” I may just go mad.
So – Simon, Stuart, Stephen, Drew, Anthony, Can you help get me started?
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December 4, 2006 at 1:25 pm
Stephen Waddington
I’m participating in a M2B Marketing magazinbe debate today at the English Speaking Union on blogging for which I’ve written a speach and a paper that I’ll stick on my blog shortly. I reckon that there are four business benefits to corporate blogging as follows:
* profile: integrated with your web site, a blog has the potential to catapult it up search engine rankings
* audiences: important new influencers are emerging for your products and services via targeted blogs
* communication: blogs can foster a community and generate a dialogue with your customers, involving them in the development of products and services
* brand: blogs can reinforce and act as a powerful extension of your brand for both internal and external communication