This, in a way, ties in with the anti astroturfing campaign, (which I support.)

The phrases “Grass Roots” and “Viral Marketing” are quite carefully chosen to talk exclusively about organic support for a product person, group or concept. It seems to me that alot of people who don’t get this are jumping on the bandwagon without really understanding wher the bandwagon is heading or, in some cases which band wagonb they are jumping on.

The monetisation of Youtube is just one example of this. A virus passes from one person to another in an uncontrollable and unpredictable way, the only way to stop it is to stop people interracting. Trying to control it is surely playing with fire.

I worry that trying to manipulate this kind of thing could produce a serious backlash and despite, for example, Youtube’s promise of comment moderation, I can see some campaigns taking a real hit.

To stretch the metaphor one final time. I challenge anyone who has ever taken a fall on astroturf not to wish that they had been playing on grass…