Saw this on Stuart Bruce’s PR blog and simultaneously took part in an interesting conversation with a muslim colleague who said this: “the problem is the extremeists and aggitators understand PR. When the pope stirred up the muslims by linking the faith to violence, all the exremists had to do was confirm the accusation, and they did, by burning down a church and murdering a nun. They realised that they’d been handed a microphone and they used it.”

Asking the media not to publish bad news is naive. If PR is to play a useful part in cultural clash then it’s role has to be in opening up conversations not trying to manipulate the media.

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