Every so often you get into a story and enjoy it perhaps a little more than you should. This happened last week for me with one of our clients – a leeds based electrical retailer called Blue Moon.

They had over ordered on a bunch of seemingly unsellable stock and the story just made me laugh. Any way, the papers turned their noses up at the story until I pitched it to a bradford blogger, the next day it was in the main bradford paper and the rest, as they say, is history.

Sometimes, it seems it’s not the epic scale “work-till-4-in-the-morning” projects that give you the most satisfaction, it’s the fun ones where you seem to have simply set a good story free.

Anyway, you can see the story here – my thanks to Will.