Yet another social network looks set to enter the fray after Coke announced it will be setting up a mobile phone based platform later this year under its Sprite brand.

Personally I’m not sure how this is going to work – as far as I can see, it’s nothing new – profiles, photos meet new friends etc etc… and with face book now largely controlable via mobiles there already exists a more established platform.

Perhaps the offer of free music / video clips in return for codes secreted on the underside of Sprite bottles could give it a chance but like all these things it’s the content that will matter.

I get the feeling that social networks are approaching saturation point. Several well established sites are now working to build functionality and they are starting from a solid base. People want to hang out where their friends are, most of my friends are already hanging out somewhere online and unless something brilliant comes along they aren’t going to move….