OK, done it?
Isn’t the most immediately apparent thing the risk that this practice exposes the perpetrators to?
Net users have a tendency to get quite angry with people who try to find ways round doing things properly, and using deliberately “wrong” keywords is only going to piss people off. If someone is looking for pictures of BRITNEY NAKED, they aren’t going to be particularly happy with a Guardian article about shoes, so why bother?
Then you get into adwords – they attempt place adverts relevant to the content, do you really want SEX TOY adverts next to your product just because you managed to hook in a few extra visitors, 90% of whom bounced anyway when they realised this wasn’t the content they were looking for.
Journalists – don’t do it.
sorry, rant over.